My models for this 'brand' were Ocean Spray, Minute Maid, and Tropicana. Y'know... juice.

I wanted to play with overlapping patterns on colored papers, dye cutting part of the cover and interior, and utilizing hidden binding methods. All while creating an entire brand and its rules. Everything in this manual—from stationery, business cards, bottle caps and labels, uniforms, and advertisements—was created in Adobe Illustrator and put together in InDesign.