Related projects: Dolan Catalog
This project went hand-in-hand with the Dolan Catalog, and the main objective was to create a cohesive campaign theme (in addition to learning to create GIFs and Interactive PDFs).
As a person who has only ever lived in the digital era, I find popup ads endlessly bothersome. As a result, I wanted to create a series of ads that would catch your eye with some fun movement, but that wouldn't make you want to launch your computer out the window.