Related project: Poul Lemasters Book Launch Event

Poul Lemasters is one cool dude, and I think together we created one cool book. Coming in, he wanted it to be bold and unapologetic (the entire premise of the book was built on a curse word after all). I approached him with the idea of a wrap-around design of his cover and everything just took off from there. There were several elements that had to be incorporated into the interior: illustrations, quotes, photographs, an end-of-chapter overview, and, of course, the copy. Through some back and forth and collaboration, we came up with this bad ASS design.

For more information on this title, you can view the Amazon listing or visit thecyalife.com.

Donkey illustrations by J.D. Bills, donkey photographs by Mark Meyers, and event photographs by Zayne Isom.